Accountants

Someone handing you their finances
checks you on your site first.

Nobody picks an accountant on price alone. They pick on a sense of stability, and that sense is formed in the first few seconds on the site, before a word about experience or credentials has been read.

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What we found on the practices we measured

The site signals the opposite of stability

An old template that loads slowly tells a visitor something about how the practice is run. Across the sites we measured the scores were 43, 51 and 76, and only one of those is in a reasonable range.

You tap and nothing happens

At one practice we measured a 510ms response to a tap, two and a half times the threshold. The visitor taps a menu, nothing moves, and they tap again.

No way to tell who you are right for

A sole trader, a limited company and a salaried person with foreign income need completely different things. When it all sits on one page, nobody recognises themselves.

The seasonality is nowhere on the site

Enquiries cluster around filing deadlines and annual returns, and the site does nothing with that. There is no content answering what people search for at exactly that moment.

An evening enquiry waits until morning

By which time they have spoken to another practice. In a field where a client stays for years, every lost enquiry costs far more than one enquiry.

What we build

A brochure site shaped around how people actually choose an accountant:

A separate page per service, so a visitor recognises themselves: bookkeeping, annual returns, tax advice, company work
Instant loading and instant response to a tap, because slowness reads as carelessness
A page explaining who you work with and who you do not, which saves irrelevant enquiries
A route to enquire on every page: WhatsApp, phone and form
Content answering the questions people search around filing deadlines
A structure AI engines can read and quote, including marked-up FAQs
An AI rep answering visitors and collecting name and phone, included in the monthly plan

Prices are published upfront, no "it depends" →

Why this matters more in this field

In many fields a client changes supplier every year. With an accountant they often stay a decade. That makes each enquiry worth far more, and an enquiry lost because the site loaded slowly is not the loss of one client.

It also means the site does not need to sell hard. It needs to signal that the practice is organised, reachable, and understands the visitor’s exact situation. A slow site signals the opposite before you have said a word.

Want to know what your site scores today?

Send me the address and I will measure it. You get the numbers without a sales reading.