Upgrading Existing Websites

What We Do

If you have a brochure site that presents your services or products, we suggest testing it with Google's official tool: pagespeed.web.dev. The goal is to score 90 and above - and ideally a perfect 100 across the board, if possible.

Sites built on WordPress or similar platforms add a lot of code - far beyond what the site actually needs to run. That code lets you use a familiar, well-supported platform on one hand, but on the other it drags performance down - certainly below excellent.

On top of that, as you know, it also introduces security concerns and demands ongoing maintenance: both WordPress and its plugins constantly release updates that need installing, often security-related. This isn't unique to WordPress, but it's the most popular platform today - which is why we single it out.

If your site is fairly static - no daily changes, no products or orders to manage through the site day to day - the advantages of a CMS like WordPress shrink even further. In practice you're left mostly with the drawbacks: excess code that blocks high performance, and time or money spent keeping the site up to date.

Want to understand why that score matters at all, and what Google actually checks on your site? Why a slow site costs you customers - the full guide →

What We Offer

We offer to move your website over to us. We copy your site one-to-one and rewrite its code efficiently so the site flies: no unnecessary code, no unnecessary scripts - if a script doesn't need to run, it simply isn't loaded. The performance difference is noticeable even without running speed tests.

We'll also maintain the site and take care of everything needed to keep it available. The monthly fee includes one hour of work, used for maintenance and backups as needed - and for small changes you send our way. If a request takes more than an hour a month, we'll come back to you with a quote first.

And from now on, the subscription also includes an AI rep installed on your site: it learns your business, answers customers around the clock, and sends you every inquiry as a structured lead by WhatsApp or email - up to 300 conversations a month. Just like the one running right here, in the corner below.

Migrating a full brochure site as-is takes a few days. Of course, it's also an opportunity to refresh the content and design - which takes a bit longer, depending on the details.

What a code-written site actually means

Most sites are built on a system that reassembles every page from scratch on every visit. We work differently, and here is what follows from that:

The page is ready before anyone asks for it

On WordPress or Wix the server queries a database, runs a theme and plugins, and only then sends something to the browser. Our pages are built in advance and sit on the Cloudflare network, close to the visitor. Nothing to compute, only to serve.

Built for Google and AI engines from the ground up

Structured data, a sitemap, valid URLs and an llms.txt file are written as part of the build, not bolted on at the end. An AI engine reading the site finds clear structure instead of a pile of code.

Images are processed, not just uploaded

Every image is converted to a modern format, resized to the resolution actually shown on screen, and loaded progressively. The same image, at a far smaller weight - one of the biggest mobile speed differences.

Measurement does not slow the site

Google Analytics adds a script to the browser, and ad blockers simply never count some visitors. Ours is measured server-side at Cloudflare: it sees everyone, including AI crawlers, and adds no weight to the browser.

No plugins, so no update that breaks things

No notices that seven plugins need updating, and no morning where a page broke because of one. The attack surface goes with them: most WordPress breaches arrive through an unpatched plugin, and here there are none.

And you never learn a system

There is no admin panel to log into and nothing to maintain. Want to change text, a price, or add a page? Send a WhatsApp and we do it, included in the monthly work hour.

What to expect. The number that matters is not the moment everything finishes behind the scenes, but the moment the main content appears on screen. That is what a visitor feels and what Google measures. On the brochure sites we have built it happens on mobile within 0.8 to 2.2 seconds, and they score between 95 and 100 on Google's speed test. That is a median of several measurements per site, because a single run swings from one attempt to the next. Your own number cannot be promised in advance, because it depends on how heavy your images and video are and on any external service you want embedded, such as a booking system or a chat. What we can do: measure before and after, and show you both numbers.

Your Own AI Rep, Included

Every site we build or upgrade comes with a smart AI rep that sits in the corner of the screen and talks to visitors in natural language - just like the one talking to you here, in the corner below. It learns your business from a knowledge file you approve: your services, prices, service area and common questions - and never makes anything up beyond that.

It's available around the clock, even at 2am while you sleep. It answers questions, explains what you offer, and guides interested visitors to leave their details. The moment there's a lead, it sends it to you neatly - name, phone and a summary of the chat - straight to WhatsApp or email. No inquiry slips through the cracks.

The subscription includes up to 300 conversations per calendar month (resetting at the start of each month) - more than enough for almost any business. Went over? Each additional conversation costs ₪1, with no packages and no commitment.

And here's the best part: the rep is included in your subscription, at no extra cost. As far as we know, no one else in Israel offers this.

Sites We've Migrated

How Much Does It Cost?

The price depends on the site and the work: moving it as-is, or refreshing the look and content too? Is it a long one-page site (1Pager) or a multi-page site?

Visit our pricing page for the details

And what about online stores?

Everything above is several times more true for a store. A brochure site can hand everyone the same finished page, but a store assembles a personal page for every visitor on every load: what is in their cart, which price applies to them, how much stock is left. That is also why a caching plugin cannot rescue it, it is not allowed to run on cart and checkout pages.

So a store is never a case of "the site is fairly static". It has products and orders to manage every day, and you cannot simply drop WooCommerce. So we do not drop it: we leave it running the back office and rewrite only the storefront your customers see. The store keeps working exactly as before, it just loads like a brochure site.

This can be done to a store that already exists, without rebuilding it from scratch, and even if it was built with Elementor.

About online store development →

Ready to make your website fly?

Answer a few quick questions and you'll instantly get the track and price that fit you. And don't forget - every site comes with an AI rep that answers customers around the clock, included in the price up to 300 conversations a month. As far as we know, no one else in Israel offers this.

Let's start →